SEO Action Guide to Search Engine Optimization

Keyword Research 

  You have to find out how people would search Google for your offer. You can start by using the Google Adwords Keyword Research Tool to find out how many people actually search for specific terms.

 Keyword Rich Domain 

    Once you find out what terms people are searching for, try to get a related web address. This web address is known as your domain. .Com is highly recommended. You will want your address to look like this:

The Right Platform: WordPress 

      You can build your site any way you choose. However, if you are looking for something both user and Google friendly, then you should choose WordPress. The plugins, ease of use and general search engine love is a great advantage.


     Make sure you change your PermaLinks in your WordPress Settings. This is key, you want to make sure your permalinks include post titles. I like choosing a custom structure. /%postname%/

SEO Plugin

   One of the best thing about WordPress is you can easily add functionality to your website through the use of plugins. Two of the most popular and helpful SEO plugin are: Yoast and All-In-One SEO Pack.

Quality Content 

    While there are ways to try and confuse Google, the reality is nothing will beat great original content. Remember to create your web content for your readers, make it something they would want to pass around. Content is king. Add it regularly.

Social Media 

   For every piece of content you create, make sure you blast it to your social media sites. Twitter and Facebook are musts. This will not only help with SEO, it can directly boost your traffic.


   The above steps should lead to some solid on-page SEO. While things are constantly changing in SEO circles, one thing to be sure of is that high quality backlinks to your website count! If you have some downtime, build quality links to your quality content.

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