Keyword Strategies
Keywords in Meta Tag
• Use Keywords in Meta Title in starting
• Use Keywords in starting of Meta Description
Keyword Strategy in Content
• Keyword Density-2 to 3%
• Keywords must be used in the first 50 to 100 words and in last 50 to 100 words also.
• Keyword must be in the Image alt tag.
• Key words should be highlighted in Bold/ Italic / Underlined. Example – Keyword
Keywords in H1 Tag
• The H1 tag of your site must have a keyword in it.
Content Strategies
Must Have
• Content must be a minimum of 300 words.
• Longest Content = Higher Ranking
• Visual presentation is must in the form of Images / Videos.
• External link of related high authority website
Must Avoid
• Spelling errors in content = Negative impact on rank.
•Duplicate Content = Killing the rank for always
URL Strategy
Bad Practice
• Mywptips.com/12345
• Mywptips.com/on-page-seo-optimization- more-more-more-more (too Long URL)
Goog Practice
• Mywptips.com/on-page-seo-optimization- techniques (Short URL)
• Keyword must be used in URL
• Use canonical URL to avoid duplicate problems within websites.
Most Important On Page Factors
Loading time
• Less than 1.5 second- Superb/ guaranteed high rank
• Less than 3 second – Good
• More than 5 second – 50% traffic loss
• More than 10 seconds – 90% traffic loss
Sitemap
• Create it + manage it + submit it in search engines
Responsive Design
• Website must open on every mobile/ tablet/notebook/laptop. (Otherwise rank drop)
Add social Buttons
•Use social icons on your blog to make content shareable in social networks.
