SEO
A marketer works with SEO to drive organic traffic to websites through search engines. SEO experts work hard to achieve good keyword rankings.
OPTIMIZATION
Once SEO brings in the traffic, the next step is to streamline the shopping process to a possible purchase. Marketers try to optimize the website to better convert visitors into buyers.
WEB DESIGN
Websites are a brand’s landing page online. Marketers must be able to navigate and learn about new tactics, policies and innovations quickly and adapt to the landscape all while keeping the brand site operational and updated.
COPYWRITING
In order to maintain a high level of relevant content updates, a digital marketer must be able to write copy quickly and consistently. Many digital marketers maintain a separate blog to keep their skills sharp.
SOCIAL
Each platform has its Pros and Cons for each brand. Using the various networks with good results takes analysis and planning.
MEDIA ANALYTICS
Analytics is how marketers now comprehensively detail how a campaign fared online. It helps show who is visiting your site, where they are coming from, what they view most, and how long they stay.
ADVERTISING
Advertising for digital marketers is a combination of using network ad programs (Facebook ads, promoted tweets) and buying paid searches. A skilled digital marketers works to decrease CPC and increase the brand
