B2B MARKETING STATISTICS
of marketers believe their biggest challenge is generating traffic and leads
(State of Inbound Report. 2017)
of businesses fail due to poor marketing
(B2B PR Sense Blog)
of B2B companies have a formal marketing plan in place
of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation.
of all revenue is spent directly on a company’s B2B marketing budget
of B2B marketers believe in account-based marketing (ABM), but only 20% have in marketing strategy
of B2B marketers use marketing automation to increase revenue
91% of B2B marketers used content marketing in 2017
Content creation is the most important factor in increasing B2B marketing success
SOCIAL MEDIA MARKETING
50% of LinkedIn users say they are more likely to buy from a company they interact with on LinkedIn.
75% of small business owners will include Facebook in their social media strategy.
53% of B2B marketers say email is the most effective lead generation tactic
CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
80% Marketers claim that extending exclusive deals and offering loyalty programs are the most effective mobile campaigns.
More than 60% of B2B buyers report that mobile played a significant role in a recent purchase
(Boston Consulting Group, 2017)