B2B MARKETING STATISTICS
63%
of marketers believe their biggest challenge is generating traffic and leads
(State of Inbound Report. 2017)
14%
of businesses fail due to poor marketing
(B2B PR Sense Blog)
45%
of B2B companies have a formal marketing plan in place
(Statistical)
61%
of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation.
(BrightTALK)
02%
of all revenue is spent directly on a company’s B2B marketing budget
(CMO, 2014)
90%
of B2B marketers believe in account-based marketing (ABM), but only 20% have in marketing strategy
(Sirius, 2015)
31%
of B2B marketers use marketing automation to increase revenue
(Statistical)
CONTENT MARKETING
91% of B2B marketers used content marketing in 2017
(Statistical)
Content creation is the most important factor in increasing B2B marketing success
SOCIAL MEDIA MARKETING
50% of LinkedIn users say they are more likely to buy from a company they interact with on LinkedIn.
(Ironpaper, 2017)
75% of small business owners will include Facebook in their social media strategy.
EMAIL MARKETING
53% of B2B marketers say email is the most effective lead generation tactic
(Statictical)
CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
MOBILE MARKETING
80% Marketers claim that extending exclusive deals and offering loyalty programs are the most effective mobile campaigns.
(Salesforce 2016)
More than 60% of B2B buyers report that mobile played a significant role in a recent purchase
(Boston Consulting Group, 2017)
