TYPES OF KEYWORDS
1. According to the intention of the user
Informative: They look for information. Example: how to make lasagna
Transactional: The purpose of the search is to complete a transaction, which can be to buy something or download an e- book
Navigational: The search is aimed at finding a specific website. Example: Facebook, Amazon, etc.
2. According to the volume of searches
Head: They are very broad searches with a lot of search volume and a lot of competition. Example: Cats.
Middle Tail: Searches that specify more but remain very general. Example:Funny cats.
Long Tail: They are very specific searches. Example: Videos of funny Persian cats.
APPROACH TO THE KEYWORD LIST
The first thing you have to do when generating a list of keywords that is consistent with your website is to know what you offer, who
you offer it to, where you offer it and what differentiates you from the competition.
GROUP KEYWORDS INTO CATEGORIES
Now that you are clear about where and to whom your business is directed, you have to group the theme of your website into categories, something that will then help you to expand the list and search for related
terms. You should create a spreadsheet to add the keywords from now on.
EXPAND THE LIST OF KEYWORDS
For this we will use the following tools:
• Google Keyword Planner
• Keyword Difficulty Tool
• Google Trends
