Setting goals in the beginning will measure your success or failures easily, these goals aren’t always focused on money or return on investment, and they shouldn’t be. Social media marketing is more about communication than advertising, and offering solutions to problems. Here are 5 goals you can look up when briging your business to Social Media.
5 GOALS OF SOCIAL MEDIA MARKETING
BRAND AWARENESS
All about your brand becoming relevant to potential buyers .
RESEARCH AND DEVELOPMENT
Follow your competitors on social media to see how they engage their customers , if they’re facing any complaints , and if they’re rolling out any promotions or new products.
BUILD COMMUNITY OF ADVOCATES
Social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real time .
ENHANCE PUBLIC RELATIONS
Find out what customers are saying about your brand , and respond to complaints in a timely manner .
DRIVING SALES AND LEADS
Social media provides the perfect opportunity to interact with potential customers , both on a personal level and an organizational level , to gauge their pain points , and to understand their basic corporate culture .
