#1. GET QUALITY LINKS
- Create authoritative content people want to read & share
- Examine competitor backlinks
- Post as a guest on high-ranking sites
- Network in social media
- Reclaim your brand: Get linked where you’re mentioned
#2. Google Authorship
- Influences page rank
- Google + profiles for all your authors
- Authors claim their authorship
#3. Set a Canonical URL
- “Canonical”= the one best URL
- Tells search engines which page is preferred (in case of duplicates)
- Consolidates the power of a page
- Permanently redirects (301) to canonical; full link value
#4. Microdata & Schema
- HTML tags tell search engines what the page is about
- Richer search results
- Better search rankings
#5. Responsive Design
- Web pages alter their appearance according to device
- Single HTML code for the page serves desktop & mobile
- Easier for users to interact with share & link to
Don’t Do
- Article marketing
- Blog/forum spam
- Exact match anchor text
- Exact match domain name
- High volume, low quality content
- Sidebar & footer links
- Links in widgets
Use long-tail keywords
Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey.
- Bring more targeted visitors to your site
- Easier to rank
- Clearly illustrates searcher’s intent
Include social buttons on every page of your site, every blog post & press release, & in all outbound communications
Focus on the channels your customers use
