B2B Marketing Ideas – How to Sell to Companies

B2B Marketing

B2B MARKETING STATISTICS

63%

of marketers believe their biggest challenge is generating traffic and leads

(State of Inbound Report. 2017)

14%

of businesses fail due to poor marketing

(B2B PR Sense Blog)

45%

of B2B companies have a formal marketing plan in place

(Statistical)

61%

of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation.

(BrightTALK)

02%

of all revenue is spent directly on a company’s B2B marketing budget

(CMO, 2014)

90%

of B2B marketers believe in account-based marketing (ABM), but only 20% have in marketing strategy

(Sirius, 2015)

31%

of B2B marketers use marketing automation to increase revenue

(Statistical)

CONTENT MARKETING

91% of B2B marketers used content marketing in 2017

(Statistical)

Content creation is the most important factor in increasing B2B marketing success

SOCIAL MEDIA MARKETING

50% of LinkedIn users say they are more likely to buy from a company they interact with on LinkedIn.

(Ironpaper, 2017)

75% of small business owners will include Facebook in their social media strategy.

EMAIL MARKETING

53% of B2B marketers say email is the most effective lead generation tactic

(Statictical)

CTRs are 47% higher for B2B email campaigns than B2C email campaigns.

MOBILE MARKETING

80% Marketers claim that extending exclusive deals and offering loyalty programs are the most effective mobile campaigns.

(Salesforce 2016)

More than 60% of B2B buyers report that mobile played a significant role in a recent purchase

(Boston Consulting Group, 2017)

You might also enjoy