SUMMARY & GOALS
a brief summary about your business, your goals, ideas and ambitions
PRODUCTS & SERVICES
description of your products or services in detail, where, why and for how much you are going to sell
CUSTOMERS
research on your industry and ideal customers, pain points and needs you are solving
COMPETITORS
trends, directions and possibilities in your field, your competitors, their strengths and weaknesses
OPERATIONS
your processes to run your business, staff, skills and experience needed
MARKETING
how to reach clients and sell your product or service, positioning, pricing, promotion and distribution
FINANCES
unding costs, operating expenses and estimated income financial goals to make your business profitable
