SITE LAYOUT AND ARCHITECTURE
- Content should be clear and upfront
- Keep easy navigation
- Keep URLs SEO friendly
- Keep contact info visible
KEYWORD RESEARCH
- Choose keywords wisely
- Use keyword oriented titles
- Try to know your competitors keywords and use them
- Monitor your CTR
TITLE TAGS
- Make your title tags clickable
- Title tags should be under 50-60 characters
- Do not repeat keywords
- Add brand at the end
META DESCRIPTION
- Keep it concise
- Keep it under 150-160 characters
- Make sure to add main keyword
KEEP MONITORING
- Traffic on your website
- Landing pages
- Exit pages
- Contact form
- Bounce rate
